Welcome to Vox labs

We’re thrilled to introduce something new and bold — Vox Labs.

We believe in the transformative power of human connection. That’s why we’re launching a real-world social experiment to explore how kindness, empathy, and small acts of good can ripple through society.

Through the Vox Labs Research Project, we’ll be distributing ‘Good Deed Cards’ — physical reminders that a small gesture can make a big difference. Each card begins a chain of positive action, passed from one person to the next, with each recipient invited to pay it forward.

We'll be tracking these stories, measuring impact, and learning what truly drives people to act generously and ethically — even when no one is watching.

Why follow along?

• 🔬 Get exclusive insight into the psychology of kindness
• 💬 Hear real stories from people across the UK, hopefully make it worldwide!
• 🌍 Help us shape evidence-based tools for more human workplaces

This is your invitation to follow the journey, celebrate the wins, and help us amplify the voices that often go unheard.

Or simply subscribe and keep an eye on your inbox — we'll be sharing milestones, findings, and how you can get involved.

Let’s spark something meaningful together.

Hope to see you soon!

Chris